Madhya Pradesh – Becoming India’s Crown Jewel in Tourism!

Just a few days ago, it was announced that the city of Jabalpur in Madhya Pradesh is all set to receive a special gift from the state government to reign in the New Year. The special gift in question? An all-new tourism metro bus that will be launched in the month of January. This might seem like a small development at first, but considering recent events, it becomes yet another affirmation that Madhya Pradesh has slowly, but surely, become the crown jewel of Indian tourism. All one has to do, is visit Madhya Pradesh once to understand precisely why it continues to attract so many visitors every year. From its famous Khajuraho temples and Jahangir Mahal, to the Ship Palace, Rock Shelters of Bhimbetka and the Queen’s Fort, Madhya Pradesh has something to offer to casual and avid travellers alike.

It is probably no surprise then that, as far as Madhya Pradesh tourism was concerned, 2017 was a marked year of accolades and awards. Apart from the incredibly impressive haul of ten national awards in its kitty (including the Best Tourism State award, the Most Innovative Tourist Product award, the Best State for Adventure Tourism award, and Chanderi being adjudged as the best heritage city in India), Madhya Pradesh is continuing to make new strides in the field of tourism – and by extension is majorly contributing to India’s standing in the world vis-a-vis global tourism – on a daily basis. Perhaps the most essential reason behind this development is said to be the decision of the Madhya Pradesh Government’s State Cabinet to give industry status to the tourism sector in 2016. This one decision by the State Government has not only enabled potential investors to get grants for tourism projects across the state, but has also put an emphasis on amusement parks, water tourism, adventure tourism, film tourism and wellness centres across the state.

And that’s not all – Madhya Pradesh started hosting Jal Mahotsav, the largest water carnival anywhere in India, in October this year. I had the opportunity of meeting the team from Madhya Pradesh Tourism in various international travel marts and loved the way they promoted this event. This annual carnival has, without a doubt, added to the sheen and lustre of Madhya Pradesh tourism and since it takes place for 80 days every year, it will continue to boost MP tourism till 2nd January 2018. The carnival ends up serving as a safe haven for all adventure junkies out there who can take part in a variety of adventure sports such as para-motoring, water zorbing and hot-air ballooning.

For those looking forward to getting intimate with Mother Nature will also not be disappointed with their visits to Madhya Pradesh as the Bandhavgarh National Park happens to be an absolute haven of natural beauty (Bandhavgarh also has the highest density of Bengal Tigers, if you needed another reason to visit this national park).

Other reasons why Madhya Pradesh has ended up making such marvelous strides in the tourism sector include, but aren’t limited to, initiating a guide training programme for residential and state-wide guides alike, providing specialized training to local coolies, developing the state as a water tourism hub (developing water sports centres has been a key priority here, as well as the development of a cruise circuit from Mandla to Bargi) and installing mobile public toilets around the state.

With the addition of over Rs. 14 crores being allocated to the state’s tourism budget, it is probably safe to say that the state government has absolutely no plans of slowing down on the remarkable progress they have made in this sector. They definitely should not!

With tourist arrivals having reached an all-time-high of 15.66 crores this year, Madhya Pradesh has truly cemented its place as the future hub of Indian tourism.

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